5 mistakes that make even a good-looking presentation difficult to deliver — and how to fix them
Your slides are competing with your audience’s smartphones.
Good luck with that
The reader sets the pace. They can pause, reread a paragraph and zoom in on a chart.
Details have room to breathe.
The audience follows your pace. They have to listen, look and understand at the same time.
The slide should support your voice, not compete with it.
In this real project, a company executive was presenting corporate security and retail monitoring. Claude helped prepare the initial material; I adapted it for a 15-minute live talk. The topic and business arguments stayed the same.
A finished deck is not a rehearsed talk.
AI doesn’t know where your speaker pauses, which point needs an explanation or how long a transition takes.
The source material contained more than the executive could comfortably deliver in 15 minutes. I estimated the duration, then checked it in rehearsal with the speaker.
Say it aloud, including pauses and slide changes. Silent reading is not a rehearsal.
Notice where the speaker rushes, repeats a point or needs a clearer visual cue.
Cut excess detail and spread information across slides to match the delivery.
Your laptop is not a conference room.
Dense paragraphs and long lists can look perfectly respectable on a small screen. From the back row, they become texture.
I used large, meaningful headlines, prominent figures and short visual anchors. The speaker gives the explanation; the slide makes the main point easy to see.
Reveal the point you’re explaining. Give the next one its turn.
When everything appears at once, the audience reads ahead while the speaker is still explaining the first number.
I used sequential reveals, animations and AI-assisted transitions to guide attention. The information stayed the same; the delivery changed.
Three original slide states, shown in order · Select a frame to pause and inspect it
An abstract service doesn’t have to look like a stock photo of a handshake.
For this project, I used expressive typography, associative imagery, visual metaphors and relevant humour.
The “Open another checkout!” meme connected to a familiar retail problem: checkout queues. The reference had a job to do.
A polite ending is not a next step.
You’ve explained the offer. Now tell the audience what to do with it.
The final presentation included a concrete invitation to start a pilot project, followed by the speaker’s contacts. A proposal they could act on, with a person they could reach.
Timing, hierarchy, metaphors and motion — working together to support the speaker.
Tick each question you can confidently answer “yes” to
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